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Digital Signage As A “Wayfinding” Technology: Navigating The Maze Of Public Spaces

Posted by BruceGodden 29 May, 2008 (0) Comment

We’ve all seen the plasma displays hawking products and services in retail outlets, fast-food chains or even atop the pumps at the nearest gas station. Because of their increasing presence in retail spaces, digital signs are thought of primarily as marketing tools, but their potential goes well beyond the promotion of products and services.
The qualities […]

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